Development Strategy

To Become and Remain the First

Perutnina Ptuj is facing an important development step forward under the context of upgrading into a modern and the sector-leading international business group in the South-eastern Europe, which will continue with strengthening its reputation and position of the regional leader.

Key Strategic Business Goal

By 2013, we will become the most important producer of poultry meat and poultry products in Central and South-eastern Europe.

Organisational Culture

Corporate organisational culture of the Perutnina Ptuj Group welcomes changes.

development strategy

We have designed the values determining our operations, mutual relations and our attitude towards the environment, in four sets:

  • People
    We are well qualified, highly motivated and responsible. Our managers encourage their co-workers for personal growth by personal examples and initiatives. We take particular care of total quality (QST), loyalty to the Company and the goals of the Perutnina Ptuj Group, and our effectiveness in operations.
    We build friendly mutual relations and appreciate teamwork.
    By effective communication, we strive for better understanding and decision-making. We provide equal opportunities for all, with no regard to gender, race or religion.
  • Services
    Permanent improvement of services and products is an essential element of our reflection.
    Our strength is knowledge, which we permanently improve. We have linked our development with state-of-the-art technologies.
    We continuously strive for improvement of quality and productivity in all processes where we give special priority to safety.
    We have established partnership relations with our customers. We provide them with products and services of excellent quality, with the above-average value added, and at competitive prices.
  • Environment
    We encourage a dialogue with the environment and sustainable development in a responsible way.
    We introduce the most recent environmental findings in our processes, products and services. We comply with the valid environmental criteria. We are distinguished by our understanding and knowledge of local environment; therefore, we are closely linked to it. We are willing to cooperate and we respect opinions of others.
  • Relations with Stakeholders
    We manage our opportunities and risks effectively and in a long-term prospective.
    We are focused on strategic activity, improving continuously our competitive edge. We take care of the stakeholders' interests and a solid return on the invested equity, and we expand the operations.