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Trademarks
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We in Perutnina Ptuj have passed from the production-oriented company to the market oriented company, directed towards consumers; therefore, we are aware that only strong and attractive trademarks can ensure our long-term success. These are the trademarks with a clearly expressed image, built-up personality, expressive character and a large pool of loyal consumers. We have designed the new hierarchy of the Perutnina Ptuj trademarks under a careful and empirically supported analytical process. It strengthens the processes of the Perutnina Ptuj recognition and trust in the foodstuffs that we prepare in our food processing and agriculture business system.
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Corporate Trademark
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Trademarks of Products |
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| PP Group |
PP |
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POLI |
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JATA |
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Perutnina Ptuj Umbrella Trademark
The Perutnina Ptuj umbrella trademark covers primarily fresh and frozen poultry meat, frankfurters and other sausage products. The trade name image is composed of the company initials and represents awakening of the company's long-year recognition. Comparative advantages and benefits for consumers include particularly: high quality and safety of foodstuffs, recognised and attractive packaging, daily supply and a collection that meets the requirements of contemporary consumers concerning quick preparation of food.
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Poli Trademark
Poli has been on the market for over 29 years and represents a good example of the Slovenian foodstuff trademark. The products from the Poli group are very well sold on the markets from Scandinavia to Mediterranean.
The Poli trademark has a great reputation among the tradesmen, who often ease the negotiation bases for the implementation of promotion at outlets. The promotion at outlets is necessary, because it represents an extension of marketing communication activities in the place where decisions on purchase are taken.
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Jata Trademark
The Jata trademark covers the products complementary to the Perutnina Ptuj trademark, but with lower added value and lower price for the consumers.
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