Vertical Integration
Quality, Healthy and Tasteful Food
Perutnina Ptuj is one of a few food-production corporations using so-called vertical reproduction chains in the production of foods, which can be used to control each step in the process.
The Perutnina vertical reproduction chains act as a basis for the preparation of fully faultless foods, in every respect. Each bit of tasteful foods is prepared in the environment where nothing is left to coincidence.
Namely, a vertical chain starts already with the cultivation and preparation of feeding stuff without genetically modified food. Careful control is continued through the whole food preparation process, where foods are made in the so-called QST (quality, safety, traceability) System, all the way to the shelves in shops.
The final products are excellent foods, in which consumers have trusted for over hundred years, and which are today conceptually firmly linked by the marketing strategy of Naturally Fit, offering delicious foods, of a full taste, and adjusted to the time, to contemporary people living a modified, modern life style.
